Vegan Phish fans, rejoice! Ben & Jerry’s, the Vermont-based company and freezer staple who launched Phish Food in 1997, today has announced the release of a non-dairy version of the beloved frozen dessert.
Featuring the same great taste with none of the dairy found in traditional Phish Food, the non-dairy version arrives thanks to fan requests.
In the past, Ben & Jerry’s has held the world’s largest cowbell ensemble in the band and ice cream maker’s hometown of Burlington VT, and created special one off flavors available only at Phish shows, such as Freezer Reprise at the Baker’s Dozen and It’s Ice Cream, in pre-pandemic days.
As a part of the release of non-dairy Phish Food, Ben & Jerry’s invites fans to take part in a one-of-a-kind interactive contest. The contest kicks off at 12:01am on Wednesday, January 26.
Here’s how it works: Download the Jim Pollock line art and create your own art piece inspired by it, exploring the theme “cows on vacation” in celebration of new Phish Food Non-Dairy. Let your artistic spirit run like an antelope, out of control!
Ben and Jerry’s is looking for creativity, originality, and a clear connection to Jim’s design and the “cows on vacation” theme. Share your design as a still image to Instagram or Twitter using the hashtag #StrangeDesignContest before midnight ET on February 28, 2021. Then fill out the form, including a link to the post where you shared your art piece. We’ll announce the winner on March 18th, 2021!
Enter by February 28th for your chance to win a Phish Food Non-Dairy Prize Pack including:
· Two tickets to a Phish show of your choice, once it’s safe to gather again (excludes festivals and other special events)
· Original art by Jim Pollock inspired by the contest and signed by the artist
· One year supply of Ben & Jerry’s ice cream
· $2,000 cash to get you to the show
Official Rules can be referenced here.